A. Berl Davis, Jr. | President & CEO
Posted July 1, 2014
Thank you, Palmetto Electric Cooperative members, for the opportunity to serve you. As the new CEO, it is indeed a privilege to have this chance to meet and exceed your expectations. You have grown accustomed to outstanding customer service and system reliability. My predecessor, Tom Upshaw to whom we all owe gratitude, set the bar high. Tom’s tremendous leadership and 33 years of dedicated service provide an excellent road map for us to follow. We will continue our active role in the community while maintaining competitive rates.
As an electric cooperative, we enjoy unique advantages: Your co-op is owned by those it serves—you, the local member-consumers— and guided by a select group of your peers, our member-elected Board of Trustees. Like you, they are co-op members. Their local perspective and collective wisdom help us stay focused on the needs of our members and our communities. I’d especially like to thank the board for giving me the opportunity to lead Palmetto Electric.
Co-op is home
The co-op is home to me, in more ways than one.
I was born and raised in Ridgeland. I’m a second-generation Palmetto employee: My father, Archie Davis, worked 40-plus years with Palmetto, retiring in 1986. He was on the line crew that barged the first poles to be erected on Hilton Head Island in the early 1950s.
I’ve served as Palmetto Electric’s executive vice president and chief operating officer since July 2013. I joined Palmetto in 1988 as manager for engineering and operations. Previously, I worked for SCE&G for nine years.
As COO of the co-op, I’ve been responsible for day-to-day management of senior staff and operations. Before that, I served as vice president of engineering and operations responsible for the design, construction, operation, and maintenance of the cooperative’s distribution system and office facilities.
I’m a Clemson University graduate with a Bachelor of Science in electrical engineering. I’ve since been involved with several professional societies for engineers. I’ve also been associated with Rotary, the Hilton Head Island/Bluffton Chamber of Commerce, the Coastal Discovery Museum of Hilton Head Island, United Way of the Lowcountry, as well as area economic development entities. My wife, Martha, and I live in Rose Hill Plantation.
Working toward future
It’s great to be a part of the co-op and the community. I’m especially proud of our employees and their outstanding commitment and dedication to serving our membership. Like my father and the co-op employees of his era, my co-workers and I sincerely appreciate the opportunity to work toward building an even brighter future.