Four values we admire in football


A. Berl Davis, Jr. | President & CEO

Posted August 1, 2014

“People who work together will win, whether it be against complex football defenses or the problems of modern society,” Vince Lombardi once said.

The great NFL coach recognized that it’s teamwork — cooperation, if you will — that gets you over the goal line. Touchstone Energy Cooperatives like Palmetto Electric see our mission as a team sport. Just like fans are passionate about supporting their team, we are passionate about providing high standards of service according to four core Touchstone Energy values: integrity, accountability, innovation and commitment to community. The best teams and coaches share these values.


As Touchstone Energy co-ops, we pledge to be honest and fair to our members. That’s what it takes to earn and keep your trust. Auburn’s Gus Malzahn, the 2013 SEC Coach of the Year, says he tells his assistants, “My number-one expectation is for them to be great examples for our players on and off the field.”

Just as football is more than a game, electric co-ops are more than utilities: For almost 75 years, we have been advocates for a better quality of life for our members. Palmetto Electric is a leader among co-ops, recognized nationally for programs such as Operation Round Up.

As Dwight D. Eisenhower said, “The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on … a football field, in an army, or in an office.”


Football players must discipline themselves and work hard, both in preseason summer practices or, as Coach Lombardi’s Packers proved, “the frozen tundra” of winter. It’s like that for Palmetto Electric lineworkers, too. They suit up in helmets and pads (hardhats and personal protective gear) in scorching summers and unforgiving ice storms.

They stay focused on the home field (Palmetto’s service area) and away (helping other co-ops battle major outages). Football players and co-op linemen trust their teammates to deliver in crunch time. That’s accountability.


As a Clemson graduate, I admire Tiger offensive coordinator Chad Morris’ smash-mouth spread offense—the way he combines tried-and-true schemes with endless innovative options. At Palmetto Electric, our team likewise combines time-tested approaches and innovation to keep your lights on.

We combine what’s always worked — like performing regular right-of-way maintenance near overhead lines — with innovations, like installing on all lines advanced power monitoring and control systems that assist in locating equipment failures from the office.

Commitment to community

Coach Lombardi had it right: It’s all about teamwork. Community, if you will. Our team doesn’t just include the employees of Palmetto Electric or our Board of Trustees. It includes the MVPs of our co-op team — you, the members. See you in the stands!

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